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Cover Letter
“ Customer Lifetime Value ”
Tujuan
Peserta diharapkan agar dapat :
1. Memahami konsep, teori & prinsip CLV
2. Mengerti tujuan & mengukur CLV
3. Mampu memahami & memilih variable-variable dalam perhitungan CLV
4. Memiliki kemampuan menghitung & menganalisis CLV
5. Mampu menggunakan CLV dalam kepentingan bisnis
Materi Training
b Introduction
? konsep & prinsip CLV secara umum
? tujuan CLV
? goal & benefit implementation CLV
b Persyaratan Kompetensi Dasar Pendukung CLV
? memahami konsep, teori & prinsip marketing, sales & service management
? customer relationship management
? metode pemodelan dasar matematika & statisika
? basic information communication technology
b Konsep, Teori & Prinsip Customer Lifetime Value
? sejarah & latar belakang CLV
? teori dasar CLV
? konsep customer value
? konsep CLV
? konsep & prinsip customer lifetime value
b Measuring Customer Lifetime Value
? variable CLV
? penentuan & pemilihan variable CLV
? perhitungan-perhitungan mendapatkan customer
? metode perhitungan CLV
? cara mengukur profitabilias pelanggan
b Pemanfaatan Data Customer Lifetime Value
? pemanfaatan CLV dalam marketing strategic & analysis
9 segmentation
9 targeting
9 positioning
? pemanfaatan CLV marketing planning
? pemanfaatan CLV sales management
? pemanfaatan CLV customer relationship management dalam mempertahankan pelanggan (customer retention)
? pemanfaatan CLV manajemen membangun loyalitas pelanggan
Target Peserta
E Staff hingga Manager Unit Kerja / Divisi yang berkepentingan & terkait